Gatorade and Coca-Cola are the American College of Sports Medicine’s “official corporate partners.” It is strange that the world’s top sugar-water manufacturers would sponsor a health and fitness company, but the story doesn’t end there. Big Soda’s dollars corrupted the ACSM’s hydration science. You can read the whole story in Tim Noakes’ excellent book “Waterlogged.” But Gatorade did not stop at funding the American College of Sports Medicine’s corrupted hydration science – they distorted and misrepresented the ACSM’s guidelines as well. In their article, “Lobbyists […]

Categories: Uncategorized • Tags: ACSM, cycling, CynthiaLucero, death, dehydration, endurance, Gatorade, hydration, hyponatremia, marathon, Noakes, overhydration, Pepsico, running, thirst, TimNoakes, Waterlogged