Editor’s Note: We are pleased to present this guest post from Vik Khanna. Sitting will kill you, won’t it? Everyone says so … from the pharma- and health plan-funded American Heart Association (AHA) to the Gatorade- and health plan-backed American College of Sports Medicine (ACSM). Business woman Nilofer Merchant’s rambling, platitudinous essay in the Harvard Business Review declared that sitting is the new smoking. But, is it really? The control merchants, whether they are the government, its private ostensibly not-for-profit […]

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After we exposed them for promoting sugar to children and diabetics yesterday, Blue Cross Blue Shield of North Carolina commented twice. Below is one BCBSNC comment in its entirety. See what you think: “Here at Blue Cross and Blue Shield of North Carolina, we feel very proud of your work towards keeping our diabetic citizens healthy. It’s only with initiatives like yours that the country can achieve its goal of being an overall healthy nation. We wanted to address your comments regarding our […]

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A strict diet can reverse type 2 diabetes in weeks. Sound too hard? Your alternative is to live the rest of your life with insulin injections, blood sugar monitoring, and high risks of cancer, heart disease and amputations. A new diet can save you from a lifetime of misery and an early death. Blue Cross Blue Shield appears to be spreading just the opposite message. “It’s just diabetes” In a new Blue Cross Blue Shield of North Carolina commercial, “Hannah” works out in front of a Rogue rig. She stops working […]

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Yale University’s David Katz writes frequently on sugar and health-related conflicts without disclosing his apparent myriad conflicts of interest. Katz has managed to become one of the foremost nutrition researchers in America. He is founding director of the Yale-Griffin Prevention Research Center, current President of the American College of Lifestyle Medicine, writes for US News and World Report, and has over a half-million followers on social media. Greatist named him the 13th most influential person in health and fitness. Yet Katz did not reach fame through any particular scientific breakthroughs, nor through prominent achievement […]

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Despite continual efforts from our competitors to paint CrossFit as an extreme, dangerous fitness program, CrossFit Inc. has been to trial to defend itself against personal injury lawsuits only twice. The most recent trial was a rhabdo case in Houston where the plaintiff alleged CrossFit, Inc. was aware of an “extreme risk” associated with “poorly designed workouts” and acted in “indifference” to this knowledge.  That case ended in a complete defense verdict in the affiliate’s and CrossFit, Inc.’s favor.  The lack of trials […]

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Editor’s Note: We are pleased to present this guest submission by Simon Herrara, who was born in Colombia and now trains at CrossFit Mayhem in Tennessee. Postobón is the largest beverage company in Colombia. In addition, they are also major sponsors of sports in Colombia, being the main sponsor of the national soccer league, La Liga Postobón (The Postobón League).  This company is also the distributor of PepsiCo. products such as Pepsi, SevenUp, and Mountain Dew. Recently, an advertisement portraying the risks of […]

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According to new research from the University of California, San Francisco, the sugar industry covertly paid Harvard University scientists to acquit sugar and instead blame fat for heart disease. This revelation created a media firestorm. Did Big Sugar really buy off our nation’s top nutritionists, bias government health policy for generations, and lead millions of Americans down the path to chronic disease? As Anahad O’Connor wrote in the New York Times, one Big Sugar scientist, “… used his research to influence the government’s dietary recommendations, which […]

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“I see patients who are interested in ways they can reduce overall cancer [risk]. I always tell them the first place to start is nutrition and exercise and physical fitness.” – Dr. Xiao Ou Shu, Associate Director for Global Health at the Vanderbilt-Ingram Cancer Center. Evidence suggests that Coca-Cola, PepsiCo, and their allies in the food industry have derailed progress on cancer research by manipulating federal health organizations. The U.S. Federal Government has directed billions of cancer research dollars toward investigating genetic causes of cancer, while […]

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