CrossFit has warned against consuming too much junk food since its founding. Only in the past few years, however, has CrossFit Inc. directly targeted junk food producers. You may have seen CrossFit.com or CrossFit’s social media outlets post information about how PepsiCo and Coca-Cola influence health organizations. These posts attract controversy. Some of the responses are absurd and easily dismissible (what does food have to do with fitness? Stick to exercise). On the other hand, some commenters sincerely express their consternation about why CrossFit has a problem with Big Soda. Two […]

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Editor’s Note: We are pleased to present this guest post by our colleague Derek Fields. Many readers may not be aware that the American Beverage Association, along with the California Retailers Association and the California State Outdoor Advertising Association, is involved in an ongoing lawsuit against the City of San Francisco. The ABA and their friends sued the city last July over a city ordinance that would ban soda advertising on city property and would require a warning label much […]

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“Your diabetes has been cured with lifestyle regimen” Says Dr. Harry Isaacson from the Cleveland Clinic Lerner College of Medicine. He’s speaking to his patient, Pete Katz. After following CrossFit’s approach to nutrition and fitness through his local affiliate, CrossFit Painesville, Katz lost weight, cured his Type 2 Diabetes, and no longer suffers from sleep apnea or anxiety. Julie Foucher’s full interview with Dr. Isaacson and Katz can be seen here. This account is not unique. Our affiliates regularly report stories of clients who have been cured of conditions such […]

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The American College of Sports Medicine has claimed that Coca-Cola will no longer fund “Exercise is Medicine.” In addition, Coca-Cola has gone missing from the ACSM’s sponsor section. The Coke-ACSM partnership, nearly a decade old, may be ending. You can’t say we didn’t warn you. This past weekend the American College of Sports Medicine released a statement proclaiming, EIM also announced that the funding sponsorship with The Coca-Cola Company is complete … The transition concludes Coke’s funding relationship with ACSM and the EIM Global Center. Nonetheless, ACSM pledges that EIM will proceed without […]

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