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Monthly Archives: January 2016

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Craig Patterson: The Sky is Falling, and I’m Selling Umbrellas

January 28, 2016 by Russell Berger

In a previous article, guest author Jason Darr critically analyzed many of the claims made by Craig Patterson in promotional articles for his company, the MadLab Group. I’d like to turn our attention to another article of Patterson’s that deserves a response. Also published on Breaking Muscle (which apparently has no issue publishing blatant advertisements), the title of Patterson’s article claims, “The Group X Business Model is Failing the Fitness Industry.” Specifically, Patterson is claiming that the group fitness model used by the vast majority of CrossFit affiliates […]

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False Data and Fear: A Marketing Formula?

January 25, 2016 by Russ Greene

Editor’s Note: We are pleased to present this guest post by Jason Darr, owner of CrossFit 604. Darr has critically analyzed several claims made by Craig Patterson in promotional material for the Mad Lab Group. The statistics we have support Darr’s, not Patterson’s, account. Whence did Patterson get his numbers? It’s not clear. Patterson first claimed Zen Planner as his only named, independent source. Zen Planner has since disavowed Patteron’s claims and Patterson removed any mention of Zen Planner from his article.  “Oh, were you finished? Then allow […]

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“Exercise is Medicine” Explained in 100 Words

January 12, 2016 by Russ Greene

Editor’s Note: For support and analysis of each point below, please see the accompanying article, “The Coca-Cola / ACSM Exercise is Medicine Scheme.” Exercise is Medicine is a Coca-Cola-founded plan to implement the Global Energy Balance Network concept by Obamacare mandate, and to require other people to pay for it. Exercise is Medicine serves the joint interests of Coca-Cola and the American College of Sports Medicine. It helps Coca-Cola fight against soda regulation, combat the idea that soda has contributed to the global epidemics of diabetes and obesity, and blame […]

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The Coca-Cola / ACSM “Exercise is Medicine” Scheme

January 12, 2016 by Russ Greene

In 2015, CrossFit Founder and CEO Greg Glassman spoke out against the twin scourges of fitness: chronic soda consumption and fitness licensure bills. These issues are closely related; the revenues from the former fund the organizations that lobbied for the latter. In his speeches on both topics, Glassman addressed the Coca-Cola / ACSM initiative Exercise is Medicine, predicting that, When “Exercise is Medicine,” according to Coca-Cola, then what CrossFit is will be nothing short of medical malpractice. “Exercise is Medicine” Explained in 100 Words Exercise is Medicine is a Coca-Cola-founded plan […]

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Isadore Hall: The Alcohol, Tobacco and Soda Candidate

January 5, 2016 by Russ Greene

CrossFit Inc. thinks soda should come with warning labels, but Pepsi-funded politician Isadore Hall stands in the way. If passed, California Senate Bill 203, the Sugar-Sweetened Beverages Safety Warning Label Act, would require the following label on sugary drinks: “STATE OF CALIFORNIA SAFETY WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay.” To support the bill, please visit http://crushbigsoda.com/. On a tour to rally support for the bill, Coach Glassman outlined three reasons soda should come with a warning […]

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