ACSM / Coca-Cola Collaboration Refuses to Come Clean
by Russ Greene
The ACSM / Coca-Cola collaboration known as the Global Energy Balance Network (GEBN) has suffered several serious setbacks. The University of Colorado, home to GEBN co-founder James Hill, returned a $1 million grant to Coca-Cola. Coca-Cola Vice President Rhona Applebaum has resigned. Applebaum was Coca-Cola’s Chief Science and Health Officer. Coca-Cola won’t replace her. And now Coca-Cola has announced that it will not longer work with the GEBN. To make matters worse, Candice Choi at the Associated Press has obtained internal […]
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