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Monthly Archives: October 2015

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A Real Expert Comments on Fitness Licensure

October 29, 2015 by Russ Greene

Big Soda-funded organizations such as the NSCA and ACSM are lobbying for fitness licensure. Their cartel claims licensure would “enhance consumer protection.” But how would licensure really affect fitness? Would it help people, or hurt? Let’s see what a real expert says:  Licensing places higher education and apprenticeships requirements to be able to legally work, which disproportionately impacts the poor and minorities … [If full licensing of trainers is required], and if the market for trainers is similar to many other occupations, the number of trainers will […]

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Exercise is Medicine and the Trainer, by Dr. Lon Kilgore

October 21, 2015 by Russ Greene

Editor’s Note: We are pleased to present this guest post by Dr. Lon Kilgore. The concept that exercise behaves as medicine is becoming widespread, repeated often enough by exercise academics and the media that it seems to be nearing acceptance as fact. As such it would appear, superficially, that personal trainers are working as cogs in the field of medicine. As attractive as this concept is to some, it is not the actual circumstance within which personal trainers find themselves. […]

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Guilty: Coca-Cola Admits Advertising to Children

October 20, 2015 by Russ Greene

Editor’s Note: This news first appeared in the Quebec French press. We have paraphrased the story and added some background in order to spread the news in English. Coke’s website states, “We do not advertise to children under 12 years old.” Their official marketing policy defines “media that directly targets children under 12 as media in which 35% or more of the audience is composed of children under 12.” Anyone who’s followed the news in 2015 may have reason to suspect that claim. Does […]

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CrossFit Helps Coca-Cola Become More Transparent

October 9, 2015 by Russ Greene

Editor’s Note: As covered previously, Coca-Cola has failed to fully disclose its influence on health science. Below CrossFit employee Derek Fields helps Coca-Cola become more transparent. Big Soda is on the run. We have compiled a list of at least 216 organizations dedicated to health, nutrition, fitness, or sport that have taken money from Coca-Cola or PepsiCo. Four of the more influential organizations from the list have terminated their relationship with Coca-Cola (or had their relationship terminated) since Anahad O’Connor’s expose in the New York Times. […]

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Stephanie Habif’s Mixify Hydration Advice: Willful Negligence?

October 8, 2015 by Russell Berger

In September, I became aware of a website called Mixify. The site is a production of Coca-Cola, PepsiCo, Dr. Pepper Snapple Group, and their mutual advocate the American Beverage Association, and it aims to help youth “balance what you eat, drink and do.” The site is a well-crafted attempt to make Big Soda appear morally responsible despite a growing mountain of evidence that soda is a major contributor to disease. Mixify teaches children to attain energy balance, which means matching calories expended to calories […]

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  • The Definitive Guide to Debunking Misconceptions About CrossFit
  • NSCA Disguises Pepsi Employee as University Professor, Pepsi is NSCA’s Official Partner
  • The Russells’ Blog Is Now Keep Fitness Legal

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Anna Weltman on Exercise is Medicine and the T…
Coca-Cola's pol… on How America’s Soda Indus…
CrossFit Inc. Battle… on ESPN Failed Journalism 10…
CrossFit is amassing… on Coke’s “Partnershi…
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