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Monthly Archives: September 2015

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Transparency? Coca-Cola Reveals ACSM Payments, Hides Others

September 23, 2015 by Russ Greene

The moment ACSM prepared for has arrived: Coca-Cola has released a list of some of the scientists and health organizations it funds. So just how much does Coca-Cola pay the American College of Sports Medicine? Despite Coca-Cola’s “transparency” claims, it’s not possible to derive a precise answer to that question from the documents Coca-Cola released. Let’s start by searching for the “American College of Sports Medicine” in Coca-Cola’s Diabetes Dollars Database. Here are the results: If we tally up those seven entries, we find that […]

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NSCA Admits Publishing False Claims about CrossFit Injuries

September 21, 2015 by Russ Greene

The National Strength and Conditioning Association is asking the public to disregard the claims its study made regarding injuries in CrossFit. After two years of inaction and litigation, the NSCA has finally issued an erratum, or correction, regarding one of its most prominent studies. The study, “Crossfit-Based High-Intensity Power Training Improves Maximal Aerobic Fitness and Body Composition,” claimed that 16 percent of its subjects cited “overuse or injury” as their reasons for not completing the training. The full text is available here. Furthermore, the NSCA study […]

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Examining The Global Energy Balance Network, by Dr. Lon Kilgore

September 17, 2015 by Russ Greene

Editor’s Note: We are pleased to present this guest post by Dr. Lon Kilgore. It is not exactly a new thing to have a large corporation donate money to charities; those donations provide tax benefits and are great for public relations. Coca-Cola is one of those companies that generously doles out millions of dollars annually in support of a spectrum of charities. Research is one of those charities, as is financial support for exercise and sport-related organizations such as the American […]

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Diabetes Dollars: ACSM Preps for Coke Revelations

September 16, 2015 by Russ Greene

The Global Energy Balance Network story lives on Coca-Cola funds scientists who mislead consumers about diabetes and obesity. This message spread from Tweets to the Times in weeks. In response, Coke has vowed to act with “more transparency.” This August, CEO Muhtar Kent promised to release a “list of health and well-being partnerships and research activities we have funded in the past five years” In other words Coca-Cola will confirm the GEBN narrative. Greg Glassman’s tweet and Anahad O’Connor’s New York Times article exposed how Coca-Cola […]

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Coca-Cola & ACSM’s Global Energy Balance Retreat

September 10, 2015 by Russ Greene

Obesity: Does it have anything to do with diet? Coca-Cola and American College of Sports Medicine scientists have attempted to challenge the link between dietary patterns and obesity. On July 17th, 2015, CrossFit CEO and Founder Greg Glassman released his second tweet ever. He exposed a joint Coca-Cola and the ACSM’s project, the “Global Energy Balance Network.” This message reached the mainstream media in August. New York Times health reporter Anahad O’Connor broke the story to the press with a front-page feature, Coca-Cola Funds Scientists […]

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  • CrossFit Rebuttal Published in “Military Medicine” Journal
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  • The Definitive Guide to Debunking Misconceptions About CrossFit
  • NSCA Disguises Pepsi Employee as University Professor, Pepsi is NSCA’s Official Partner
  • The Russells’ Blog Is Now Keep Fitness Legal

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Anna Weltman on Exercise is Medicine and the T…
Coca-Cola's pol… on How America’s Soda Indus…
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